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Shazam turns up the volume on mobile music

Launches new Shazam iD music discovery Java application in the UK

London, 28th November 2007 – Shazam, the world-leading mobile to web music services provider, today announces the release of an innovative new mobile application, Shazam iD, which takes its award winning mobile music recognition service to a new level of interactivity.

Shazam iD is a Java application that can be downloaded for free to mobile phones (operator mobile data charges will apply), giving users more features and flexibility to discover and experience music. Shazam iD incorporates Shazam's native mobile music recognition technology as a primary function, but enhances the end-user experience by delivering a richer, more engaging music experience. The application prompts higher levels of repeat usage, which should naturally result in increased data revenues for all network operators.

Once downloaded the application sits on the handset’s main menu and offers the user one-click initiation utilising GPRS connectivity. At the touch of a button, users can 'iD' the music they are hearing and go on to access related information including artist biographies, recommendations and ultimately purchase associated products from a range of integrated vendors.

Andrew Fisher, CEO of Shazam commented: “We have long recognised that the mobile device was set to become the centre of users' music experiences, as evidenced by the 11 million Shazamers who have used our services. With the rapid adoption of more sophisticated handsets, we are delivering a greatly enhanced user experience via Shazam iD that provides vastly optimised music discovery, transaction and community features to users worldwide.”

Shazam iD is compatible with 22 Java enabled handsets in the UK and there is a rapid additional handset rollout programme planned for early next year. Initially offered with a free three day trial period, Shazam iD is based on a monthly subscription service of £2 per month which gives users unlimited use of the service.

Shazam iD features:

• A faster music recognition experience – improved sensitivity and music recognition up to twice as fast.

• One touch initiation means there is no need to dial the 2580 number.

• On-device audio fingerprinting provides the ability to initiate recognition of the music regardless of mobile network coverage. If there is no network coverage, the sample is held on the device and then ‘pushed’ via GPRS to Shazam once coverage is available.

• Cover art with recognition results where available.

• Track reviews and artist biographies

• Integrated follow-on purchase opportunity of products from ring tones through to full albums and CD’s from integrated trusted vendors.

• Recommendations of other tracks being iD’d by Shazam users who have also iD’d the same initial track (based on Shazam's own collaborative filtering).

• Mobile access to Shazam's industry referenced weekly iD Charts, which indicates the trends of the next number one singles in the main charts.

• No call charges or reverse SMS charges

• Offers the user unlimited use for a single monthly subscription with minimal additional network charges, which are based on operators’ data charges which are tariff dependent.

Users simply text SMART to 80805 and follow the link provided to download the application.

About Shazam Entertainment

Shazam is the world’s leading mobile to web music services provider - enabling consumers to experience music through discovery, purchase and interaction with others across mobile devices and the internet. More than 11 million people have used Shazam’s mobile services since launch.

Headquartered in London England, Shazam’s solutions enhance the music strategies of carriers in more than 45 countries throughout the US, Europe, Middle East and Asia, including Verizon, AT&T, Vodafone and Motorola.

Shazam’s Tag Charts generated by the company’s mobile music recognition service are constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.

Shazam’s successes have been recognised through numerous awards, most recently winning the Mobile Entertainment Award for Best Music Service Provider.

Investors in the company include Acacia Capital Partners (formerly IDG Ventures Europe which operates an investment fund within Europe) and DN Capital (a leading pan-European venture capital firm with a focus on software and IT companies in the United Kingdom, France, the Nordics and Germany).

For more information please visit www.shazam.com

For media enquiries please contact:

Elena Dunn or Becca Daniel Skywrite Communications for Shazam Entertainment Ltd

+44 207 608 4650 Email: shazam@skywritecomms.com
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